Usage & Attitude and Market Segmentation
Are you keeping up with how your customers use your products and how they feel about them? Are shifts in satisfaction or usage patterns going unnoticed? Do you know exactly who you should be targeting and why? How are your competitors perceived compared to you?
At TWG, we help businesses stay ahead by combining Usage & Attitude (U&A) research with data-driven market segmentation. Together, these services give you a full picture of your customers and help you fine-tune your strategy to connect with the right audience in the right way.
Our U&A and Segmentation studies explore :
Product usage frequency and patterns
Perceived strengths, weaknesses, likes, and dislikes
Purchase behavior and loyalty
Demographic, psychographic, geographic and product segmentation
Brand awareness and positioning
By integrating U & A research with robust market segmentation, TWG empowers you to :
Align your strategy with customer expectations
Identify high-value market opportunities
Develop more relevant and segmented products and campaigns
Stay ahead of market shifts and competitive moves