Product Development Research
Are you navigating the development of a new product but feeling uncertain about its market approach? TWG offers comprehensive assistance. We facilitate Focus Groups, Trade Shows, and market surveys to gauge market receptiveness and determine optimal pricing.
Our services include idea testing and business analysis to evaluate customer perceptions, potential purchase intent, preferred features, pricing estimates, market volume projections, and product profitability. Additionally, we conduct market testing of physical product prototypes, engaging target customers through Trade Shows and Focus Groups to gather feedback for technical refinements.
Throughout the commercialization and launch phases, we provide guidance on the most effective distribution channels and promotional strategies for the product.
