Mystery Shopping

Ensuring service providers maintain high-quality standards and meet customer satisfaction is paramount. Third-party evaluation is the most effective method to gauge customer experience and service quality. Mystery Shopping, a research technique, involves anonymous individuals, called mystery shoppers, performing specific tasks such as making purchases, posing queries, or registering complaints, then providing detailed reports on their experiences while maintaining anonymity.

The objective is not to criticize but to furnish factual assessments beneficial to the business being evaluated. This aids service providers in understanding staff performance and areas for improvement.

TWG specializes in developing and executing Mystery Shopping programs across various sectors. For all Mystery Shopping needs in the region, TWG offers a dedicated panel of mystery shoppers discreetly operating throughout the GCC.