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Capabilities
Our diverse skills and capabilities stem from years of experience collaborating with clients across various sectors and geographies.
We utilize both primary and secondary data sources in our assignments whenever applicable, ensuring all sources are properly cited in our reports. These research sources, combined with our consultants’ industry expertise, are integrated into the qualitative and quantitative analysis featured in our reports.
Data collection is rigorously monitored and analyzed using the latest analytical tools. Special care is taken to ensure that our analyses are supported by facts. When facts are unknown and assumptions are necessary, consultants clearly state their assumptions and explain their methodology both within the report and during direct conversations with clients.
TWG employs a diverse range of information sources to execute its projects. The core of all our assignments is primary research, complemented by secondary (desk) research.
We exercise due diligence in designing the research methodology from the initial stage. Standard research tools are customized to meet the specific needs of each study and client.
Qualitative Research
- Unstructured interviews with small samples to generate ideas and hypotheses
- Expert Opinion : Discussions with people with specialized insights about target markets
- In-Depth Interviews : Emphasis on depth and richness of information from few sources
- Focus Group Discussions : Groups discuss the research topic in a focused manner
- Mystery Shopping : Unidentified people observe quality of service & employee efficiency
Quantitative Research
- We specialize in all forms of Quantitative Research – Exploratory, Descriptive, and Analytical (causal) Research
- We collect primary and secondary data through various sources
- Data is analyzed using advanced statistical techniques for accurate insights
Desk Research & TWG Database
- As a local company with bilingual consultants, we excel in comprehensive desk research across GCC business and economic sectors
- We conduct ongoing research across multiple industries and update our exclusive TWG database regularly
- We also integrate insights and data provided by our clients to enhance our research accuracy and depth
Our operations are spread across the GCC. We collect data through Face-to-Face (F2F) CAPI (Computer Aided Personal Interviewing), CATI (Computer Aided Telephonic Interviewing), and CAWI (Computer Aided Web Interviewing).
Computer Aided Telephonic Interviews (CATI)
Computer Aided Telephonic Interviews (CATI) involve respondents answering questions over the phone, with the CATI software generating and dialing random telephone numbers as needed. In these interviews, questions are designed to be simple and easy to understand, with minimal and clear answer choices. The interviews are brief, typically lasting less than 10 minutes. This method is not suitable for in-depth or lengthy interviews.
Computer Aided Personal Interviews (CAPI)
Face-to-Face Interviews are conducted using tablets and mobile devices that allow questionnaires to be filled out digitally, eliminating the need for paper and writing. This digital approach simplifies data processing and reduces interview time.
Computer Aided Web Interviews (CAWI)
Web interviewing entails conducting surveys online, where the interviewer adheres to a predefined script accessible through a website link. Utilizing software tailored for web interviews, the questionnaire is crafted, facilitating the integration of multimedia elements like images, audio, video clips, and hyperlinks to diverse web pages.
Focus Groups
We facilitate Focus Groups where participants convene either in person or virtually to engage in detailed discussions centered around the research topic.
In-Depth Interviews
We conduct In-Depth Interviews both in person and online, focusing on obtaining detailed and rich information from a select number of sources.
Mystery Shopping
We conduct Mystery Shopping Exercises in which anonymous individuals assess service quality and employee efficiency throughout the journey of customers covering various channels, outlets, and centers.
